Nonprofits struggle to get that Mission Statement just right so the message can be marketed for many purposes, including getting funding, of course. After the dust settles in the Board room, and all the tweaks are finalized, most nonprofits have also created a Strategic Plan.
And then they hand it over to a proposal writer. What had been a clear message just the day before now becomes a writer's distinct strategy of parsing a mission statement while parsing a foundation's objective. Searching for government grants is a bigger nightmare...parsing not necessary...finding partners becomes the goal.
At the end of this phrase-splintering day, the writer calls the Executive Director and asks, "Any way you guys can change your mission statement, and make your strategy more comprehensive?"
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